The Sarah Coventry jewelry line was established by Charles H Stuart of Emmons home fashion in November 1949. He christened the brand after his granddaughter Sarah and his ancestral hometown of Coventry, England.

In 1964, the Sarah Coventry brand sold 65 million pieces of jewelry world wide and closed out that year making $24 million. It was the most successful period for the company.

The company had an impressive run till it sold to a Chicago outfit in 1984 owing largely to threats of bankruptcy. However, the Sarah Coventry resumed production in 2003 and created contemporary versions of its vintage pieces.